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Marcel Ruf

Business Economist FH

my-ruf.com

marcel_ruf@bluewin.ch

Upon request


Skills

Account Management & Business Development

Functional & Managerial

Sales & Business Operations

Functional & Managerial

Tax, Accounting, Finance & Controlling

Functional & Managerial

Management

Goals, Actions, Execution & Results

Leadership

Strategy, Ecosystem & Commitment


Languages

German

Native

English

Proficiency

French, Italian, Russian

Basic


Preferences

  • Politics
  • Financials
  • Internet & WWW
  • Motorbike
  • Permaculture
  • Sustainable Energy

Material

Detailed Curriculum Vitae

Testimonial



Digital Presence



Curriculum Vitae

Summary

General and Executive Management profile, bachelor degree in business administration, 20+ years leadership experience in global IT companies covering systems integration, outsourcing, consulting, education, software, hardware and professional services.

Proven track record as Sales and Market Development Representative, Business Development Manager and more than 10 years as Chief Operating Officer, Chief Finance Officer and Chief Executive Officer.

Defined and executed strategy growing revenue and profit. Built organizational structure, capacity, efficiency and effectiveness, commitment and attitude to win. Has led change, transition and transformation.

Has handled complex matters of large scale such as legal entity integration, reorganization, restructuring, tax rulings, SOX compliance, Shared Services Center implementation.

Indepths understanding of sales and operations processes, sales efficiency and enablement, business development, account strategy and planning and operational excellence.

Multi cultural work, management, leadership and life experience through engagements in the Netherlands, England, Eastern Central Europe, Russia and other countries in the Commonwealth of Independent States CIS.


Capabilities

Capable of translating ideas into strategy, objectives, critical success factors, goals and actions. Build commitment, create sense of urgency and drive to achieve.


Strength

Passion for business, people and technology. Comprehensive Social Competencies. Drive to achieve.


Weakness

Straight talk over political correctness


Tax Auditor / Kantonales Steueramt Zurich
June 2016 - Current

Tax audits and declarations, legal entity and individual, state and district tax


Start-Up & Business Advisor / my-ruf
Nov 2015 - May 2016

Leading web projects from idea, strategy and execution to sustained scaling revenue and profit. My portfolio @ my-ruf.com


Business Development Manager CIS Systems, Moscow / Oracle Hardware ZAO
Dec 2013 - Oct 2015

Design, implementation and execution of CIS Growth Strategy resulting in YY growth and margin improvement in Fiscal Year 2015.


Interim Managing Director CIS Systems, Moscow / Oracle Hardware ZAO
Jun 2013 - Nov 2013

Leading legal entity Oracle Hardware ZAO - Systems (Servers, Engineered Systems, Storage & Tape) for CIS through Q1 and Q2 of Oracle's Financial Year 2014. Initiating turn-around achieving double digit QQ growth.


Business Development Manager EECIS Systems / Oracle
Aug 2011 - May 2013

Managing Business Development and Demand Generation for Hardware in Central & South Eastern Europe and CIS. Concluded sales efficiency and effectiveness study improving revenues and margins. Designed and conducted Sales Strategy & Account Planning for CIS in order to focus and maximize sales investments and efforts.


Business Operations Manager CIS, Moscow / Oracle Hardware ZAO
Apr 2009 / Aug 2011

Managing day to day business. Driving all aspects of Sales Operations. Successful Change in Control, Legal Entity Integration and Business Transition & Transformation after Oracle's acquisition of Sun Microsystems.

Promoted IC5 grade in 2011 by EMEA Promotion Board.


Chief Operating Officer CIS, Moscow / Sun Microsystems ZAO
Mar 2008 - Mar 2009

Senior Leadership and Management Capacity to CIS Managing Director and Management Team.Designed and implemented measures to improve effectiveness and efficiency of Management Structure, Mode of Operation, Business Discipline, Governance and Controls. Achieved to restore senior Management credibility for managing the CIS business at high and reliable forecast accuracy.


Chief Financial Officer / Sun Microsystems (Schweiz) AG
Nov 2005 - May 2008

Profit & Loss responsibility. Strategic Business Planning (Growth & Profitability, Go To Market Model, Business Model, Execution and Governance). Financial planning and analysis. Business and Financial Systems. Professional Services Project Contracting, Pricing and Controlling. Sales Compensation planning and settlement. Financial reporting and compliance in accordance to US GAAP, SOX, Local GAAP, Swiss Tax and Commercial Regulations for Swiss and International (Common Wealth of Independent States) sales and professional services business.

Growing HW & SW and services revenues from CHF 180M to more than 200M per annum. Growing profit by 3pp YY. Successfully leading integration of StorageTek and Seebeyond acquisitions including restructuring and reorganization leveraging business synergies. Transition and transformation of accounting and commissions functions to European Shared Services Centers. Successfully implementing and managing SOX compliance. Negotiating and managing Swiss Cost Plus Tax Agreements for non local business functions.

Deputy of CEO for Swiss Legal Entity.


Tax Auditor / Kantonales Steueramt Zurich
2005

Consultant Sarbanes Oxley, Amsterdam / BMC Software Inc
2004 - 2005

Consultant Accounting, Egham / BMC Software Inc
2004

Chief Financial Officer / BMC Software (Schweiz) GmbH
2001 - 2004

Manager Finance & Administration, IBM Schweiz / IGS
1999 - 2001

Commercial Director / Eugen Schäfer AG
1993 - 1998

Sales- & Market Development Representative / IBM Schweiz
1988 - 1993

Education

Various
ongoing

Several postgraduate training courses (controlling, finance management, direct marketing, project management, personality, real estate management, Infomentis Account Strategy & Planning, IT - Unix, HTML, PHP, JS, JQUERY, MYSQL)


Schweizerische Steuerkonferenz (SSK)
2017 - 2019

Swiss Tax Certifications SSK I, IIA and IIB


BMC Leadership Programs
2001 - 2002

Management and Leadership Training


IBM Basic Blue
1999 - 2000

Management and Leadership Training


IBM Sales School
1988 - 1989

Solution, Negotiation and Selling Skills


University of Applied Sciences, Zurich
1984 - 1987

Bachelor of Business Administration