Bachelor of Science (FH)
marcel.ruf@eswissedu.com
Upon request
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Account Management, Market & Business Development
Sales & Business Operations
Accounting, Controlling, Tax, Controls & Compliance
Management
Leadership
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German
English
French, Italian, Russian
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@marcel-ruf-78624615
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@marselruf
Senior executive and general management professional with a Bachelor's degree in Business Administration and more than 20 years of leadership and management experience mainly in global IT organizations. IT industry expertise spans systems integration, outsourcing, consulting, software, hardware, and professional services. Proven track record in driving vision-centric operational excellence.
Over 10 years in Chief Financial Officer, Chief Operating Officer, and Chief Executive Officer positions, with a proven track record of driving results such as increasing market share, improving customer and employee satisfaction scores, achieving growth in revenue and profitability, and ensuring compliance.
Proven functional and managerial expertise for achieving results in business critical corporate functions.
Responsible for corporate and personal tax audits and the enforcement of federal and cantonal taxes, additional taxes and tax penalties.
Leading web projects from idea, strategy and execution to sustained scaling revenue and profit. My portfolio @ my-ruf.com
Design, implementation and execution of CIS Growth Strategy resulting in YY growth and margin improvement in Fiscal Year 2015.
Leading legal entity Oracle Hardware ZAO - Systems (Servers, Engineered Systems, Storage & Tape) for CIS through Q1 and Q2 of Oracle's Financial Year 2014. Initiating turn-around achieving double digit QQ growth.
Managing Business Development and Demand Generation for Hardware in Central & South Eastern Europe and CIS. Concluded sales efficiency and effectiveness study improving revenues and margins. Designed and conducted Sales Strategy & Account Planning for CIS in order to focus and maximize sales investments and efforts.
Managing day to day business. Driving all aspects of Sales Operations. Successful Change in Control, Legal Entity Integration and Business Transition & Transformation after Oracle's acquisition of Sun Microsystems.
Promoted IC5 grade in 2011 by EMEA Promotion Board.
Senior Leadership and Management Capacity to CIS Managing Director and Management Team.Designed and implemented measures to improve effectiveness and efficiency of Management Structure, Mode of Operation, Business Discipline, Governance and Controls. Achieved to restore senior Management credibility for managing the CIS business at high and reliable forecast accuracy.
Profit & Loss responsibility. Strategic Business Planning (Growth & Profitability, Go To Market Model, Business Model, Execution and Governance). Financial planning and analysis. Business and Financial Systems. Professional Services Project Contracting, Pricing and Controlling. Sales Compensation planning and settlement. Financial reporting and compliance in accordance to US GAAP, SOX, Local GAAP, Swiss Tax and Commercial Regulations for Swiss and International (Common Wealth of Independent States) sales and professional services business.
Growing HW & SW and services revenues from CHF 180M to more than 200M per annum. Growing profit by 3pp YY. Successfully leading integration of StorageTek and Seebeyond acquisitions including restructuring and reorganization leveraging business synergies. Transition and transformation of accounting and commissions functions to European Shared Services Centers. Successfully implementing and managing SOX compliance. Negotiating and managing Swiss Cost Plus Tax Agreements for non local business functions.
Deputy of CEO for Swiss Legal Entity.
Several postgraduate training courses (controlling, finance management, direct marketing, project management, personality, real estate management, Infomentis Account Strategy & Planning, IT - Unix, HTML, PHP, JS, JQUERY, MYSQL)
Swiss Tax Certifications SSK I, IIA and IIB
Management and Leadership Training
Management and Leadership Training
Solution, Negotiation and Selling Skills
Bachelor of Science (FH) - Betriebsökonom FH