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Marcel Ruf

Bachelor of Science (FH)

my-ruf.com

marcel.ruf@eswissedu.com

Upon request


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Level of Expertise

Account Management, Market & Business Development

Functional & Managerial
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Sales & Business Operations

Functional & Managerial

Accounting, Controlling, Tax, Controls & Compliance

Functional & Managerial

Management

Goals, Actions, Execution, Results

Leadership

Vision, Directions, Commitment


Languages

German

Native

English

Proficiency

French, Italian, Russian

Basic


Preferences

  • Economy
  • Politics
  • Information Technology
  • World Wide Web
  • Sustainability

Documents

Lebenslauf

Arbeitszeugnis/Testimonial



LinkedIn

@marcel-ruf-78624615

X

@marselruf



Curriculum Vitae

Summary

Senior executive and general management professional with a Bachelor's degree in Business Administration and more than 20 years of leadership and management experience mainly in global IT organizations. IT industry expertise spans systems integration, outsourcing, consulting, software, hardware, and professional services. Proven track record in driving vision-centric operational excellence.


Leadership expertise

Over 10 years in Chief Financial Officer, Chief Operating Officer, and Chief Executive Officer positions, with a proven track record of driving results such as increasing market share, improving customer and employee satisfaction scores, achieving growth in revenue and profitability, and ensuring compliance.


Functional and managerial expertise
  • Finance Management: Expertise in accounting, controlling, tax, financial controls, and compliance.
  • Sales and Account Management: Experienced in managing key accounts and driving revenue.
  • Sales and Business Operations: Skilled in optimizing processes and executing operational efficiencies.
  • Market and Business Development: Expertise in crafting and implementing strategies to effectively access existing and new markets, drive product and service adoption, and increase presence and revenues.

Proven functional and managerial expertise for achieving results in business critical corporate functions.


Key Achievements
  • Defined and led turn-around initiatives, achieving significant revenue and profit growth.
  • Drove change management for entity integrations, preserving the revenue while improving operational efficiency.
  • Directed transformation projects, including establishing and optimizing Shared Services Centers, resulting in improved efficiency.
  • Led restructurings to significantly reduce the cost base and enhance operational efficiency.
  • Managed SOX implementation project, enhancing internal controls and ensuring compliance.
  • Led tax ruling project to mitigate tax risks, particularly in transfer pricing.
  • Enhanced people and performance management practices, leading to increased job performance and employee satisfaction.

Core Abilities
  • Analytical abilities
  • Strategic thinking and decision making
  • Communication and social aptitude

Core Competencies
  • Crafting vision, mission, and defining key success factors.
  • Developing actionable business model and building organizational capacity.
  • Building commitment and driving execution through operational excellence to achieve desired outcomes.

Strength
  • Winning mindset
  • Resilience
  • Moral compass

Tax Auditor / Kantonales Steueramt Zurich
June 2017 - September 2024

Responsible for corporate and personal tax audits and the enforcement of federal and cantonal taxes, additional taxes and tax penalties.


Start-Up & Business Advisor / my-ruf
Nov 2015 - May 2017

Leading web projects from idea, strategy and execution to sustained scaling revenue and profit. My portfolio @ my-ruf.com


Business Development Manager CIS Systems, Moscow / Oracle Hardware ZAO
Dec 2013 - Oct 2015

Design, implementation and execution of CIS Growth Strategy resulting in YY growth and margin improvement in Fiscal Year 2015.


Interim Managing Director CIS Systems, Moscow / Oracle Hardware ZAO
Jun 2013 - Nov 2013

Leading legal entity Oracle Hardware ZAO - Systems (Servers, Engineered Systems, Storage & Tape) for CIS through Q1 and Q2 of Oracle's Financial Year 2014. Initiating turn-around achieving double digit QQ growth.


Business Development Manager EECIS Systems / Oracle
Aug 2011 - May 2013

Managing Business Development and Demand Generation for Hardware in Central & South Eastern Europe and CIS. Concluded sales efficiency and effectiveness study improving revenues and margins. Designed and conducted Sales Strategy & Account Planning for CIS in order to focus and maximize sales investments and efforts.


Business Operations Manager CIS, Moscow / Oracle Hardware ZAO
Apr 2009 / Aug 2011

Managing day to day business. Driving all aspects of Sales Operations. Successful Change in Control, Legal Entity Integration and Business Transition & Transformation after Oracle's acquisition of Sun Microsystems.

Promoted IC5 grade in 2011 by EMEA Promotion Board.


Chief Operating Officer CIS, Moscow / Sun Microsystems ZAO
Mar 2008 - Mar 2009

Senior Leadership and Management Capacity to CIS Managing Director and Management Team.Designed and implemented measures to improve effectiveness and efficiency of Management Structure, Mode of Operation, Business Discipline, Governance and Controls. Achieved to restore senior Management credibility for managing the CIS business at high and reliable forecast accuracy.


Chief Financial Officer / Sun Microsystems (Schweiz) AG
Nov 2005 - May 2008

Profit & Loss responsibility. Strategic Business Planning (Growth & Profitability, Go To Market Model, Business Model, Execution and Governance). Financial planning and analysis. Business and Financial Systems. Professional Services Project Contracting, Pricing and Controlling. Sales Compensation planning and settlement. Financial reporting and compliance in accordance to US GAAP, SOX, Local GAAP, Swiss Tax and Commercial Regulations for Swiss and International (Common Wealth of Independent States) sales and professional services business.

Growing HW & SW and services revenues from CHF 180M to more than 200M per annum. Growing profit by 3pp YY. Successfully leading integration of StorageTek and Seebeyond acquisitions including restructuring and reorganization leveraging business synergies. Transition and transformation of accounting and commissions functions to European Shared Services Centers. Successfully implementing and managing SOX compliance. Negotiating and managing Swiss Cost Plus Tax Agreements for non local business functions.

Deputy of CEO for Swiss Legal Entity.


Tax Auditor / Kantonales Steueramt Zurich
2005

Consultant Sarbanes Oxley, Amsterdam / BMC Software Inc
2004 - 2005

Consultant Accounting, Egham / BMC Software Inc
2004

Chief Financial Officer / BMC Software (Schweiz) GmbH
2001 - 2004

Manager Finance & Administration, IBM Schweiz / IGS
1999 - 2001

Commercial Director / Eugen Schäfer AG
1993 - 1998

Sales- & Market Development Representative / IBM Schweiz
1988 - 1993

Education

Various
ongoing

Several postgraduate training courses (controlling, finance management, direct marketing, project management, personality, real estate management, Infomentis Account Strategy & Planning, IT - Unix, HTML, PHP, JS, JQUERY, MYSQL)


Schweizerische Steuerkonferenz (SSK)
2017 - 2019

Swiss Tax Certifications SSK I, IIA and IIB


BMC Leadership Programs
2001 - 2002

Management and Leadership Training


IBM Basic Blue
1999 - 2000

Management and Leadership Training


IBM Sales School
1988 - 1989

Solution, Negotiation and Selling Skills


University of Applied Sciences, Zurich
1984 - 1987

Bachelor of Science (FH) - Betriebsökonom FH